09 Jan Ashyana Candidasa Resort and Its Social Commitment through the “Ashyana Peduli” Program
Located on the eastern coast of Bali, Ashyana Candidasa Resort is known as a tranquil accommodation that offers serenity, natural beauty, and an authentic touch of Balinese culture. Overlooking the calm waters of Candidasa, the resort is an ideal choice for travelers seeking a peaceful atmosphere away from the hustle and bustle of Bali’s main tourist areas. However, Ashyana Candidasa Resort is not only focused on guest comfort; it also demonstrates a strong commitment to the surrounding community through its social program known as “Ashyana Peduli.”
Ashyana Candidasa Resort: A Harmony of Nature and Culture
Ashyana Candidasa Resort is designed with traditional Balinese architecture combined with modern facilities. The resort features comfortable bungalows surrounded by tropical gardens and soothing ocean views. Its warm and down-to-earth ambiance allows guests to feel at home while enjoying a relaxing beachfront stay.
The resort’s strategic location also makes it easy for guests to explore various destinations in East Bali, such as Tirta Gangga, Padang Bai, and popular snorkeling and diving spots. Behind its beauty and comfort, Ashyana Candidasa Resort recognizes that sustainable tourism cannot be separated from the well-being of the local community.
The Birth of the “Ashyana Peduli” Program
As a form of corporate social responsibility, Ashyana Candidasa Resort introduced the “Ashyana Peduli” program. This initiative was created with the primary goal of supporting and empowering the local community, particularly residents of Candidasa and nearby villages. Ashyana Peduli is founded on the belief that sustainable tourism should create positive impacts not only for visitors but also for local communities.
Through this program, Ashyana Candidasa Resort aims to build a harmonious relationship between the hospitality industry and the local community, creating a tourism ecosystem that is mutually supportive and sustainable.
Focus of Social Programs for the Local Community
The Ashyana Peduli program has several key areas of focus. One of them is social and humanitarian assistance. Ashyana regularly provides support to residents in need, including food donations, assistance for the elderly, and aid for underprivileged families in the Candidasa area. These activities are usually carried out during religious holidays or in response to emergency situations.
In addition, Ashyana Peduli places strong emphasis on education and youth development. The resort supports informal educational activities and provides opportunities for local youth to receive training and hands-on work experience in the hospitality industry. Through this approach, Ashyana Candidasa Resort hopes to improve skills and employment opportunities for the local community.
Empowering Local Workforce
One tangible expression of Ashyana Peduli is the resort’s commitment to prioritizing local employment. Most of the staff at Ashyana Candidasa Resort come from nearby areas, allowing the resort’s presence to generate direct economic benefits for the community. In addition to creating job opportunities, management provides continuous training to help local employees grow professionally.
This effort not only enhances service quality but also fosters a sense of belonging and pride among the local community toward Ashyana Candidasa Resort.
Environmental Responsibility
Ashyana Peduli also includes environmental conservation initiatives, recognizing that natural beauty is one of Candidasa’s greatest assets. Beach clean-up programs, efforts to reduce plastic usage, and environmental education for staff and local residents are part of the resort’s commitment to preserving the coastal environment. By maintaining a healthy ecosystem, the benefits can be enjoyed by both the local community and visitors.
Synergy with Local Culture
In all its activities, Ashyana Candidasa Resort strives to respect and preserve Balinese culture. The Ashyana Peduli program often involves participation in traditional and social activities, such as supporting village religious ceremonies and community cooperation events. These efforts strengthen social bonds and help protect cultural values that have been passed down through generations.
